Kuwasawa Design School 2022 Gidsboek deur Kazune Watanabe

Die ontwerp Kuwasawa Design School 2022 Gidsboek deur Kazune Watanabe is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Druk- en Gepubliseerde Media Ontwerp-kompetisiekategorie.

SilwerDrukwerk· 2023

Kuwasawa Design School 2022 Gidsboek

deur Kazune Watanabe

Kliënt: Kuwasawa Design School

Wenner van die A' Design Award in Silwer in die Drukwerk-kategorie

587,300

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #149958

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Kuwasawa Design School 2022 Gidsboek

Skoolgids vir Kuwasawa Design School, die eerste ontwerpskool in Japan. In onlangse jare het aanlynkommunikasie toegeneem, en die lyn tussen werklikheid en virtuele raak vaag. In so 'n situasie het die ontwerpspan die moontlikheid van ontwerp nagestreef deur dit wat as digitaal erken is uit te druk met analoog (papier en druk). Met die eerste oogopslag lyk dit soos 'n gewone boek, maar die animasie werk wanneer dit uitgetrek word. Die gidsboek is in aparte volumes verdeel sodat mense dit op verskeie maniere kan geniet. Hulle het gemik op 'n digitale uitdrukking deur tipografie te gebruik.

Die Erkenning

Oor die A' Design Award in Silwer

Kuwasawa Design School 2022 Gidsboek is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Kuwasawa Design School 2022 Gidsboek 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Kuwasawa Design School 2022 Gidsboek is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Afmetings & Verpakking: Dimensions Width:182mm x Height:257mm x Depth:25mm
Etikette: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Produksietegnologie: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Ontwerpuitdaging: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Navorsing: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspirasie: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Projekduur: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Bedryfsvloei: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.