Odea Holistiese Finansies-App deur Odeabank A.S

Die ontwerp Odea Holistiese Finansies-App deur Odeabank A.S is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Mobiele Tegnologieë, Toepassings en Sagteware Ontwerp-kompetisiekategorie.

BronsMobiel· 2023

Odea Holistiese Finansies-App

deur Odeabank A.S

Kliënt: Odea Bank A.S

Wenner van die A' Design Award in Brons in die Mobiel-kategorie

25,425

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #150019

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Odea Holistiese Finansies-App

Odea is 'n super-app wat sal werk as 'n omvattende finansiële hulpmiddel vir Odeabank-kliënte. Dit is 'n holistiese beleggingsoplossing in die Turkse mark. Die visie van die maatskappy is om die "figitale" bank van Turkye. Odea se ontwerp stel kliënte in staat om alle finansiële produkte en saldo's in 'n oogopslag te sien, wat die gebruiker 'n gevoel van duidelikheid en maklike toegang tot nodige inligting gee. Odea bied 'n pasgemaakte benadering tot finansiële produkte wat besigheidsgroei ondersteun en die aanvaarding van die digitale kanaal dryf.

Die Erkenning

Oor die A' Design Award in Brons

Odea Holistiese Finansies-App is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Odea Holistiese Finansies-App 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Odea Holistiese Finansies-App bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Afmetings & Verpakking: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Etikette: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Produksietegnologie: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Ontwerpuitdaging: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Navorsing: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspirasie: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Projekduur: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Bedryfsvloei: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patente: Copyrights belong to Odeabank A.S, 2023
Spanlede: Odeabank CX Design Team
Beeldkrediete: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023