Pinna Olive Oils Etikette deur Giovanni Murgia

Die ontwerp Pinna Olive Oils Etikette deur Giovanni Murgia is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2023

Pinna Olive Oils Etikette

deur Giovanni Murgia

Kliënt: Fratelli Pinna

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

14,198

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #150744

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Pinna Olive Oils Etikette

Die ontwerp vir hierdie olyfoliebottels het 'n minimale en skoon voorkoms, wat slegs gekenmerk word deur die hoë kontras tussen die wit van die bottel en die geselekteerde kleure van die elemente op die etiket. Die projek het ten doel om 'n kontemporêre, minimale en aantreklike ontwerp te skep om die visie van Fratelli Pinna oor te dra, 'n balans tussen die waardes van innovasie en die belangrikheid daarvan om gewortel te wees in die land. Hierdie onlosmaaklike kombinasie word oorgedra deur die visuele metafoor wat geïnspireer is deur die werk van die Sardynse ontwerper en kunstenaar Eugenio Tavolara.

Die Erkenning

Oor die A' Design Award in Brons

Pinna Olive Oils Etikette is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Pinna Olive Oils Etikette 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Pinna Olive Oils Etikette bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Afmetings & Verpakking: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Etikette: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Produksietegnologie: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Ontwerpuitdaging: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Navorsing: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Inspirasie: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Projekduur: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Bedryfsvloei: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Spanlede: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Beeldkrediete: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023