Zao from Xinghua Village Drankverpakking deur Chunyang Wang

Die ontwerp Zao from Xinghua Village Drankverpakking deur Chunyang Wang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2023

Zao from Xinghua Village Drankverpakking

deur Chunyang Wang

Kliënt: Qiangyuanzao

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #151010

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Zao from Xinghua Village Drankverpakking

Zao van Xinghua-dorp is 'n verpakkingsontwerp vir Chinese drank. Die geïllustreerde hoofpatroon toon die proses van koringverbouing en die omskepping daarvan in drank. Die Chinese karakter vir die reeksnaam word gekombineer met Europese Gotiese lettervorms. Slanke lyne en dekoratiewe patrone verbind tradisie met moderne ontwerp. Die etiket gebruik 'n silwer-persproses met fyn lyne, en die boks gebruik UV-donker lyne wat deur aanraking gevoel kan word. Die deursigtige bottel wys die helder kleur van die drank. Die ontwerp beoog om Chinese drank aan jonger mense en aan mense van verskillende kulture bekend te stel.

Die Erkenning

Oor die A' Design Award in Silwer

Zao from Xinghua Village Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Zao from Xinghua Village Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Zao from Xinghua Village Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Etikette: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Produksietegnologie: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Ontwerpuitdaging: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Navorsing: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspirasie: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Projekduur: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Bedryfsvloei: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Spanlede: Chunyang Wang