Novus Organics ACV Verpakkingsontwerp deur Shashwat Das and Ruchi Gada - Almond Branding

Die ontwerp Novus Organics ACV Verpakkingsontwerp deur Shashwat Das and Ruchi Gada - Almond Branding is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2024

Novus Organics ACV Verpakkingsontwerp

deur Shashwat Das and Ruchi Gada - Almond Branding

Kliënt: Novus Organics

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Die Ontwerp

Oor Novus Organics ACV Verpakkingsontwerp

Novus Organics Apple Cider Vinegar het beoog om 'n ongeëwenaarde gehaltestandaard in die Indiese mark te vestig, wat mededingers in konsentrasie en suiwerheid oortref. Hierdie verpakkingsontwerp is geskep om sy uniekheid aan te vul, met die klem op eenvoud en elegansie. Die skoon, deursigtige etiket vertoon die produk se natuurlike skoonheid. Deur 'n minimalistiese lyntekeningstyl te gebruik, vang die ontwerp die essensie van handgeplukte, organiese bestanddele vas, in lyn met 'n verbintenis tot uitnemendheid en volhoubaarheid. Die verpakking is plastikvry en hersikleerbaar, wat omgewingsverantwoordelikheid beklemtoon.

Die Erkenning

Oor die A' Design Award in Brons

Novus Organics ACV Verpakkingsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Novus Organics ACV Verpakkingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Novus Organics ACV Verpakkingsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Afmetings & Verpakking: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Etikette: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Produksietegnologie: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Ontwerpuitdaging: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Navorsing: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Inspirasie: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Projekduur: The Packaging Design started in 2022 and was executed and launched in 2023.
Bedryfsvloei: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Spanlede: Ruchi Gada,

Shashwat Das
Beeldkrediete: Optional Image #4 Picture Credits Novus Organics