Moutai 1935 Drankverpakking deur Chengdu Wanjiazu Technology Co., Ltd

Die ontwerp Moutai 1935 Drankverpakking deur Chengdu Wanjiazu Technology Co., Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2024

Moutai 1935 Drankverpakking

deur Chengdu Wanjiazu Technology Co., Ltd

Kliënt: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

2,814,292

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #153916

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Moutai 1935 Drankverpakking

Moutai 1935 is verpakking vir 'n Chinese gedistilleerde drank uit die Guizhou-provinsie. Die glasbottel dra reliëfpatrone op 'n rooi agtergrond, wat goue tonele van soutverkopers en drankhandel in die dorp Moutai uitbeeld. Die patrone is geïnspireer deur tradisionele Chinese genreskilderye. Drie sirkels van goue rimpelings is op die bottelskouer gebosseleer. Die reliëfoppervlak is afgewerk met 'n glasuurspuit, wat greep en gevoel verbeter. Die sinklegeringdop gebruik 'n gebroke tandvormige struktuur as 'n teenvervalsingsmaatreël. Die geskenkboks is vervaardig van herwinbare en bioafbreekbare spaanderbord.

Die Erkenning

Oor die A' Design Award in Goud

Moutai 1935 Drankverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Moutai 1935 Drankverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Moutai 1935 Drankverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Afmetings & Verpakking: product dimensions,230 mm x 85 mm x 85 mm
Etikette: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Produksietegnologie: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Ontwerpuitdaging: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Navorsing: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspirasie: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Projekduur: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Bedryfsvloei: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Spanlede: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)