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Gota Velsorgverpakking deur N Z Skin Care Co., Ltd

Die ontwerp Gota Velsorgverpakking deur N Z Skin Care Co., Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.


SilwerVerpakking· 2024

Gota Velsorgverpakking

deur N Z Skin Care Co., Ltd

Kliënt: NZ Skin Care Co., Ltd

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

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Verifieer Toekenningsstatus vir #159395

Kleure

Die Ontwerp

Oor Gota Velsorgverpakking

Gota is 'n verpakkingsontwerp vir velsorgprodukte. Die ontwerp put inspirasie uit die Maori-verhale van Nieu-Seeland. Drie natuurlike spesies van die land vorm die kern van die visuele elemente: die mamaku-varing in groen, rooi alg in rooi, en die conus in blou. Figure van plant- en dierfossiele word op die buitenste boks vertoon. Die oppervlaktekstuur boots natuurlike klip na, en gereliëfde en verdiepte areas voeg diepte by. Die doppie is van PP en ABS vervaardig en dra die patroon van die sleutelbestanddele. Die serumbottels gebruik 'n roterende teleskopiese drupper.

Die Erkenning

Oor die A' Design Award in Silwer

Gota Velsorgverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Gota Velsorgverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Gota Velsorgverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
Afmetings & Verpakking
54mm*54mm*209mm
82mm*82mm*72mm
Etikette
Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
Produksietegnologie
The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
Ontwerpuitdaging
The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
Navorsing
The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
Inspirasie
The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
Projekduur
In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
Bedryfsvloei
The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
Spanlede
Xiaokun Liu
Zhe Tu
Chen Wu
Min Lu
Lanzhu Zhong
Qianqian Luo
Yangjun Xiao
Jie Xu

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