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72 Xiangyu The Conqueror Liquor Sterkdrank Bottelverpakking deur Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Die ontwerp 72 Xiangyu The Conqueror Liquor Sterkdrank Bottelverpakking deur Lubo Cao, Xiaoqiang Hu and Pengfei Dai is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.


BronsVerpakking· 2024

72 Xiangyu The Conqueror Liquor Sterkdrank Bottelverpakking

deur Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Kliënt: Hubei Shihua Liquor Co., Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Verifieer Toekenningsstatus vir #159759

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Die Ontwerp

Oor 72 Xiangyu The Conqueror Liquor Sterkdrank Bottelverpakking

72 Xiangyu Die Veroweraar Sterkdrank is 'n bottelverpakking wat geskep is vir 'n Chinese baijiu. Die bottel is gevorm soos 'n drievoet, 'n vorm wat waardigheid en mag in die Chinese geskiedenis en kultuur verteenwoordig. Die kroon van die bottel is gemodelleer op die oskop van Keiser Yan Shennong, 'n simbool van wysheid en moed. Swart is die hoofkleur, met goud-, brons- en rooi-aksente wat 'n visuele kontras skep. Die geboë simbole wat met die drievoet verband hou, is verhoog uitgebeeld (embossed). Die gekleurde areas het 'n glansafwerking, terwyl die swart areas mat is. Die verpakking is bedoel vir onthale en vir geskenkgee.

Die Erkenning

Oor die A' Design Award in Brons

72 Xiangyu The Conqueror Liquor Sterkdrank Bottelverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat 72 Xiangyu The Conqueror Liquor Sterkdrank Bottelverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. 72 Xiangyu The Conqueror Liquor Sterkdrank Bottelverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Afmetings & Verpakking
Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Etikette
Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Produksietegnologie
The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Ontwerpuitdaging
The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Navorsing
Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspirasie
The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Projekduur
The project finished in October 2021.
Bedryfsvloei
Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Spanlede
Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Beeldkrediete
HUBEI SHIHUA LIQUOR CO.,LTD

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