Jian Shan Jian Shui Verpakte Likeur deur Jing Chen

Die ontwerp Jian Shan Jian Shui Verpakte Likeur deur Jing Chen is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2024 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2024

Jian Shan Jian Shui Verpakte Likeur

deur Jing Chen

Kliënt: Jing Chen

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

153,304

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #160933

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jian Shan Jian Shui Verpakte Likeur

Kontemporêre verpakkingsontwerp is nie meer net 'n eenvoudige funksie vir die beskerming van goedere nie, maar beklemtoon eerder die oordrag van omgewingsbeskerming konsepte en die verhoging van produkwaarde. Die onlangse ontwerpforum het daarop gewys dat in die lig van ekologiese uitdagings, groen verpakking geleidelik 'n nuwe neiging word, met bioafbreekbare materiale en herwinningsontwerp wat begunstig word. Daarbenewens is innovasie ook 'n bedryfstendens, en konsepte soos gepersonaliseerde pasmaking beïnvloed geleidelik die grense van verpakking.

Die Erkenning

Oor die A' Design Award in Goud

Jian Shan Jian Shui Verpakte Likeur is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Jian Shan Jian Shui Verpakte Likeur 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Jian Shan Jian Shui Verpakte Likeur wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Afmetings & Verpakking: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Etikette: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Produksietegnologie: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Ontwerpuitdaging: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Navorsing: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspirasie: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Projekduur: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Bedryfsvloei: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.