Nexus Ruimtelike Merkervaring deur Responsive Spaces

Die ontwerp Nexus Ruimtelike Merkervaring deur Responsive Spaces is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Yster in die Koppelvlak-, Interaksie- en Gebruikerservaring-ontwerp-kompetisiekategorie.

YsterKoppelvlak· 2025

Nexus Ruimtelike Merkervaring

deur Responsive Spaces

Kliënt: DC Tower

Wenner van die A' Design Award in Yster in die Koppelvlak-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #162496

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Nexus Ruimtelike Merkervaring

Op 'n sentrale posisie binne die hoogste gebou in Oostenryk, Wene se DC Tower, het Responsive Spaces 'n merksruimte geskep om die waardes van die toring te ervaar: The Nexus bied 'n plek om te rus, te verbind en te herverbind. Hierdie media-installasie gebruik digitale inligting, klank en lig om besoekers op 'n visueel gelaaide reis te neem en hulle emosioneel aan die siel van die gebou te verbind. 'n Bykomende raakinterface stel gaste in staat om alles self te verken. Terwyl die digitale inhoud vertoon word, oorstroom kleurgekoördineerde en tydgesinchroniseerde ligpatrone die ruimte.

Die Erkenning

Oor die A' Design Award in Yster

Nexus Ruimtelike Merkervaring is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Nexus Ruimtelike Merkervaring 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Nexus Ruimtelike Merkervaring word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Afmetings & Verpakking: The room as the size of approximately 3 meters in width and 12 meters in length
Etikette: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Produksietegnologie: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Ontwerpuitdaging: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Navorsing: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspirasie: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Projekduur: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Bedryfsvloei: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patente: none
Spanlede: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Beeldkrediete: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ