West Lake Beer Bierverpakking deur China Resources Snow Breweries

Die ontwerp West Lake Beer Bierverpakking deur China Resources Snow Breweries is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2025

West Lake Beer Bierverpakking

deur China Resources Snow Breweries

Kliënt: China Resources Snow Breweries

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

29,476

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #163374

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor West Lake Beer Bierverpakking

West Lake Beer is 'n verpakkingsontwerp vir gebottelde bier. Die ontwerp put uit die landskap van die Wesmeer in Hangzhou, en vertolk die Gebreekte Brug en Drie Poele wat die Maan Weerspieël as abstrakte visuele simbole. Die tipografie kombineer seëlskrif met die kalligrafiestyl van die Song-dinastie. Die buiteboks is afgewerk met goudstempeling en 'n mat film vir 'n gladde tasgevoel. Die bottel is vervaardig van hoëgehalte groen glas, wat ultravioletlig beperk en help om die geur van die bier te bewaar. Kliptorings wat op die bottel vertoon word, dui die intensiteit van elke geur aan.

Die Erkenning

Oor die A' Design Award in Silwer

West Lake Beer Bierverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat West Lake Beer Bierverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. West Lake Beer Bierverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Afmetings & Verpakking: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Etikette: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Produksietegnologie: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Ontwerpuitdaging: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Navorsing: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspirasie: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Projekduur: The project was designed and developed in December 2022 in Beijing.
Bedryfsvloei: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Spanlede: Qiguang Li, Celine Zhou, Xiaowei He