Hong Lou Meng Dream Ten Sterkdrank-verpakking deur Chuan Zhang

Die ontwerp Hong Lou Meng Dream Ten Sterkdrank-verpakking deur Chuan Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2025

Hong Lou Meng Dream Ten Sterkdrank-verpakking

deur Chuan Zhang

Kliënt: Chuan Zhang

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

10,546

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #164550

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Hong Lou Meng Dream Ten Sterkdrank-verpakking

Hong Lou Meng Dream Ten is 'n luukse verpakkingsontwerp vir baijiu, 'n tradisionele Chinese sterkdrank. Die bottelsilhoeët volg die daklyn van die Grand View-tuin, 'n toneel uit die klassieke roman Droom van die Rooi Kamer. Pisangblaarpatrone is in lae rondom die bottel gerangskik, wat herinner aan geplooide rokke. Die bottel is vervaardig uit fyn keramiek en afgewerk met cloisonné-emaljewerk, 'n tradisionele Chinese handvaardigheid. Kontrasterende kleure maak die vorm visueel duidelik. Die vorm ondersteun maklike hantering en oopmaak, en duidelike etikettering bied die produkinligting.

Die Erkenning

Oor die A' Design Award in Yster

Hong Lou Meng Dream Ten Sterkdrank-verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Hong Lou Meng Dream Ten Sterkdrank-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Hong Lou Meng Dream Ten Sterkdrank-verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Afmetings & Verpakking: 150*300*115mm
Etikette: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Produksietegnologie: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Ontwerpuitdaging: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Navorsing: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspirasie: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Projekduur: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Bedryfsvloei: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Spanlede: Chuan Zhang