Mountain Sea Rare Treasure Neute-Geskenkdoos deur Wu Yao

Die ontwerp Mountain Sea Rare Treasure Neute-Geskenkdoos deur Wu Yao is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2025

Mountain Sea Rare Treasure Neute-Geskenkdoos

deur Wu Yao

Kliënt: Beijing Wuyao Cultural and Creative Co. Ltd.

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

24,941

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #165746

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Mountain Sea Rare Treasure Neute-Geskenkdoos

Mountain Sea Rare Treasure is 'n premium geskenkdoos vir verpakte neute. Die doos hou agt metaalblikkies, en elke blikkie bevat neute uit 'n ander land of streek. Illustrasies op elke blikkie kombineer die handelsmerkkarakter met tradisionele Chinese kwaswerk-landskappe van berge en seë. Die buitenste doos is gemaak van karton wat in sintetiese leer toegedraai is, met 'n leerhandvatsel aan die bokant en goudgeplateerde metaalvoetjies by die hoeke. Warmstempeling gee reliëf aan die lyne en die kalligrafie. 'n Metaalslot aan die sykant maak die doos in een eenvoudige stap oop.

Die Erkenning

Oor die A' Design Award in Silwer

Mountain Sea Rare Treasure Neute-Geskenkdoos is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Mountain Sea Rare Treasure Neute-Geskenkdoos 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Mountain Sea Rare Treasure Neute-Geskenkdoos is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Afmetings & Verpakking: 130 mm x 430 mm x 430 mm
Etikette: Nut, Gift Box, Packaging Design, Premium Gift Box
Produksietegnologie: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Ontwerpuitdaging: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Navorsing: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inspirasie: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Projekduur: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Bedryfsvloei: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Spanlede: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin