Threegun Verpakkingsontwerp deur E2W Studio

Die ontwerp Threegun Verpakkingsontwerp deur E2W Studio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Threegun Verpakkingsontwerp

deur E2W Studio

Kliënt: E2W Studio

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

11,497

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #167210

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Threegun Verpakkingsontwerp

Sedert sy totstandkoming het Threegun konsekwent rooi, 'n kleur wat diep gewortel is in Chinese tradisie, as 'n kernelement van sy visuele identiteit gebruik. Die rooi tint word beskou as een van die noodsaaklike bates wat binne die handelsmerk se visuele stelsel behoue moet bly. Die sistematiese gebruik van roosterstelsels in verpakking verenig die uitleg. Wat die verpakkingsagtergrond betref, het die ontwerper die karakter Drie modern in die patroonontwerp geïntegreer. Hierdie motief het 'n sleutel visuele bate vir Threegun geword en speel steeds 'n beduidende rol in hul daaropvolgende visuele ontwerp.

Die Erkenning

Oor die A' Design Award in Brons

Threegun Verpakkingsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Threegun Verpakkingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Threegun Verpakkingsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Afmetings & Verpakking: Width 58mm x Depth 134mm x Height 255mm
Etikette: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Produksietegnologie: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Ontwerpuitdaging: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Navorsing: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspirasie: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Projekduur: The project was completed in 2024.
Bedryfsvloei: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Beeldkrediete: Floating Stop