Moutai Prince Drankbottel-verpakking deur Chengdu Wanjiazu Technology Co., Ltd

Die ontwerp Moutai Prince Drankbottel-verpakking deur Chengdu Wanjiazu Technology Co., Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2025

Moutai Prince Drankbottel-verpakking

deur Chengdu Wanjiazu Technology Co., Ltd

Kliënt: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

192,019

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #169050

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Moutai Prince Drankbottel-verpakking

Moutai Prince is 'n verpakkingsontwerp vir 'n 500 ml-bottel Chinese spiritualieë. Die bottelbasis ontleen sy geboë vorm aan 'n sesampeul, en die bokant boots 'n blomende sesamblom na. Die T-vormige doppie kombineer sesamblaarmotiewe met 'n illustrasie van vyf kraanvoëls. Die doppie is vervaardig met metaalreliëfwerk, wat 'n gedetailleerde driedimensionele tekstuur skep. Die basis is afgewerk met 'n fluweeltekstuur wat gemaklik is om vas te hou. Die kleurskema gebruik 'n elegante soustint met brons- en vergulde goue skakerings. 'n Diagonale etiket op 'n blousedt-pers agtergrond word omraam deur goue koringaar-patrone.

Die Erkenning

Oor die A' Design Award in Goud

Moutai Prince Drankbottel-verpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Moutai Prince Drankbottel-verpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Moutai Prince Drankbottel-verpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Afmetings & Verpakking: A bottle contains 500ml
Etikette: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Produksietegnologie: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Ontwerpuitdaging: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Navorsing: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspirasie: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Projekduur: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Bedryfsvloei: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Spanlede: General Manager and Design Director: Jingan Jia