Moutai Dream Red Wynverpakking deur Heng Luo and Yi Huang

Die ontwerp Moutai Dream Red Wynverpakking deur Heng Luo and Yi Huang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Platinum in die Verpakkingsontwerp-kompetisiekategorie.

PlatinumVerpakking· 2025

Moutai Dream Red Wynverpakking

deur Heng Luo and Yi Huang

Kliënt: Moutai Industrial Design Center

Wenner van die A' Design Award in Platinum in die Verpakking-kategorie

958,530

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #170889

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Moutai Dream Red Wynverpakking

Moutai Dream Red is 'n verpakkingsontwerp wat vir 'n Chinese likeurproduk geskep is. Die verpakking meet 137 by 137 by 360 millimeter en gebruik 'n sinnaberrooi geïnspireer deur lakware uit die Han-dinastie, gekombineer met swart vir 'n luukse voorkoms. 'n Illustrasie wys die handelsmerk se gelukbringer wat 'n glas in viering lig. Die struktuur maak gebruik van 'n uithollingstegniek, warmstempeling en ultravioletdrukwerk op hernubare spesialiteitspapier. Ongeveer 95 persent van die verpakking is omgewingsvriendelik en bioafbreekbaar. Die ontwerp is bedoel vir geskenke, versameling en banketgebruik.

Die Erkenning

Oor die A' Design Award in Platinum

Moutai Dream Red Wynverpakking is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Moutai Dream Red Wynverpakking toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Moutai Dream Red Wynverpakking is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Afmetings & Verpakking: 137x137x360mm
Etikette: Moutai, Wine, Chinese Red, Dream, Romance
Produksietegnologie: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Ontwerpuitdaging: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Navorsing: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspirasie: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Projekduur: Renhuai city, 5 March 2024-19 April 2024
Bedryfsvloei: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Spanlede: Heng Luo
Yi Huang
Beeldkrediete: Moutai Industrial Design Center