Wuliangye Yuandingjinsheng Drankverpakking deur Sinong Wu

Die ontwerp Wuliangye Yuandingjinsheng Drankverpakking deur Sinong Wu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Wuliangye Yuandingjinsheng Drankverpakking

deur Sinong Wu

Kliënt: Sinong Creative

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

9,711

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #174018

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Wuliangye Yuandingjinsheng Drankverpakking

Wuliangye Yuandingjinsheng is 'n verpakkingsontwerp vir Chinese baijiu wat by troue-banket bedien word. Die boks maak oop met 'n uittrekmeganisme, sodat twee pandas, geteken in inkskilderstyl, mekaar blyk te omhels. Ses geïllustreerde stadiums van 'n gedeelde lewe is gekoppel aan die stappe van die oopmaak van die verpakking. Die bottelvorm is gebaseer op bamboes, en die doppie volg die vorm van 'n tradisionele geborduurde bal. Die verpakking is gemaak van herwinbare pulpmateriaal. Die spiraalvormige bottelmond laat toe dat die bottel hergebruik kan word as 'n koppie of 'n blompot.

Die Erkenning

Oor die A' Design Award in Brons

Wuliangye Yuandingjinsheng Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Wuliangye Yuandingjinsheng Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Wuliangye Yuandingjinsheng Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Afmetings & Verpakking: 255mmX120mmX100mm
Etikette: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Produksietegnologie: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Ontwerpuitdaging: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Navorsing: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspirasie: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Projekduur: Complete the design in Chengdu, China in the first quarter of 2025.
Bedryfsvloei: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patente: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Spanlede: Sinong Wu
Beeldkrediete: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.