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The Netherlands Pavilion Uitstallingspaviljoen deur Tellart and RAU Architects

Die ontwerp The Netherlands Pavilion Uitstallingspaviljoen deur Tellart and RAU Architects is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Platinum in die Geleentheid en Gebeurtenis Ontwerp-kompetisiekategorie.


PlatinumGeleentheid· 2026

The Netherlands Pavilion Uitstallingspaviljoen

deur Tellart and RAU Architects

Kliënt: Netherlands Enterprise Agency and AND B.V.

Wenner van die A' Design Award in Platinum in die Geleentheid-kategorie

1,012,990

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Verifieer Toekenningsstatus vir #174120

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Die Ontwerp

Oor The Netherlands Pavilion Uitstallingspaviljoen

Die Nederlandse Paviljoen is 'n uitstallingspaviljoen wat vir die Wêreldtentoonstelling 2025 in Osaka gebou is. Die paviljoen beeld die historiese verskuiwing van Nederland uit, van die weerstaan van water na die gebruik van water as 'n bondgenoot in skoon energie, klimaataanpassing en volhoubare lewe. Elke besoeker ontvang 'n Orb, 'n handgehoue sfeer wat die roete lei en interaktiewe installasies aktiveer, insluitend 'n 360-grade koepelfilm wat met generatiewe kunsmatige intelligensie geskep is. Die struktuur is ontwerp vir demontering, sodat alle komponente na die tentoonstelling hergebruik kan word.

Die Erkenning

Oor die A' Design Award in Platinum

The Netherlands Pavilion Uitstallingspaviljoen is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. The Netherlands Pavilion Uitstallingspaviljoen toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. The Netherlands Pavilion Uitstallingspaviljoen is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Afmetings & Verpakking
Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Etikette
Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Produksietegnologie
Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Ontwerpuitdaging
The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Navorsing
A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspirasie
The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Projekduur
The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Bedryfsvloei
The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patente
Copyrights and IP of the Building belong to RAU Architects (2025).
Spanlede
The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Beeldkrediete
Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart

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