Wakayama Umeshu Series Primêre Funksie: Pruimwyn deur Fumiko Okazeri

Die ontwerp Wakayama Umeshu Series Primêre Funksie: Pruimwyn deur Fumiko Okazeri is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Wakayama Umeshu Series Primêre Funksie: Pruimwyn

deur Fumiko Okazeri

Kliënt: fodesign Inc.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

8,390

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #176284

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Wakayama Umeshu Series Primêre Funksie: Pruimwyn

Boekteks: Uit Wakayama, Japan, kom 'n geurige pruimwyn en 'n verfrissende pruimwyn-jellie. Geïnspireer deur die konsep van kulturele uitruiling en ontmoetings gewortel in Chinese tradisie, druk die ontwerp 'n duidelik Japannese aanvoeling uit deur sagte teksture en delikate illustrasies. Wanneer die twee bottels langs mekaar geplaas word, skep hulle 'n toneel van 'n man en vrou wat mekaar ontmoet—vasgevang binne die verpakkingsontwerp. As 'n geskenk uit Japan, geseënd met majestueuse berge, die see, seebriese en briljante sonlig, vergesel dit vreugdevolle byeenkomste in die verre China.

Die Erkenning

Oor die A' Design Award in Brons

Wakayama Umeshu Series Primêre Funksie: Pruimwyn is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Wakayama Umeshu Series Primêre Funksie: Pruimwyn 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Wakayama Umeshu Series Primêre Funksie: Pruimwyn bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Afmetings & Verpakking: Width 60 mm x Depth 60 mm x Height 295 mm
Etikette: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Produksietegnologie: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Ontwerpuitdaging: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Navorsing: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspirasie: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Projekduur: It was exported and sold in Hangzhou, China in November 2022.
Bedryfsvloei: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Beeldkrediete: Illustrator Yuri Mizutani