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Kratistos Shopper Bag Verpakking deur Konstantinos Chamamtzis

Die ontwerp Kratistos Shopper Bag Verpakking deur Konstantinos Chamamtzis is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.


YsterVerpakking· 2026

Kratistos Shopper Bag Verpakking

deur Konstantinos Chamamtzis

Kliënt: Kratistos by Costis

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

5,326

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #177263

Kleure

Die Ontwerp

Oor Kratistos Shopper Bag Verpakking

Kratistos onthul sy innoverende polshorlosie-inkopiesak, geïnspireer deur die ikoniese A-letterlogo van die handelsmerk wat nuwe beginne en uitnemendheid simboliseer. Die unieke ontwerp van die sak versmelt grafika en lint om die logo dinamies te onthul wanneer dit vasgehou word, en verander sodoende verpakking in 'n stelling van handelsmerkidentiteit. Presisievakmanskap het die perfekte belyning van grafika en lint verseker, terwyl noukeurige kleurpassing materiaalsensitiwiteite oorkom het. Hierdie inkopiesak stel 'n nuwe standaard vir kreatiewe handelsmerkbou.

Die Erkenning

Oor die A' Design Award in Yster

Kratistos Shopper Bag Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Kratistos Shopper Bag Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Kratistos Shopper Bag Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
Afmetings & Verpakking
Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
Etikette
shopper bag, kratistos, A, functionality, branding, luxury
Produksietegnologie
Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
Ontwerpuitdaging
The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
Navorsing
After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
Inspirasie
The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
Projekduur
This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
Bedryfsvloei
The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
Patente
LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis
Beeldkrediete
Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios

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