The Kaobei Primaire Funksie: Kulturele Bevorderingsbeker deur Yen Chang Chen

Die ontwerp The Kaobei Primaire Funksie: Kulturele Bevorderingsbeker deur Yen Chang Chen is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Goud in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

GoudReklame· 2026

The Kaobei Primaire Funksie: Kulturele Bevorderingsbeker

deur Yen Chang Chen

Kliënt: Yuan Ze University

Wenner van die A' Design Award in Goud in die Reklame-kategorie

46,801

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #178404

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The Kaobei Primaire Funksie: Kulturele Bevorderingsbeker

Boekteks: Die Kulturele Bevorderingsbeker is ontwerp om 'n kenmerkende element van hedendaagse Taiwannese populêre kultuur in 'n tasbare kulturele artefak te omskep. Geïnspireer deur 'n wyd erkende internetverskynsel wat humor, satire en sosiale kommentaar kombineer, ondersoek die projek hoe volkstaal in produkontwerp vertaal kan word. Deur digitale kultuur en fisiese ervaring te oorbrug, bewaar die ontwerp kulturele geheue, moedig openbare betrokkenheid aan, en bied 'n toeganklike manier om oor plaaslike identiteit en kollektiewe uitdrukking na te dink.

Die Erkenning

Oor die A' Design Award in Goud

The Kaobei Primaire Funksie: Kulturele Bevorderingsbeker is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat The Kaobei Primaire Funksie: Kulturele Bevorderingsbeker 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. The Kaobei Primaire Funksie: Kulturele Bevorderingsbeker wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Afmetings & Verpakking: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Etikette: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Produksietegnologie: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Ontwerpuitdaging: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Navorsing: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
Inspirasie: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Projekduur: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
Bedryfsvloei: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.