China Moutai Kleinhandelswinkel-binneontwerp deur Scene Aesthetics Design Co., Ltd

Die ontwerp China Moutai Kleinhandelswinkel-binneontwerp deur Scene Aesthetics Design Co., Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Binneruimte- en Uitstallingsontwerp-kompetisiekategorie.

BronsInterieur· 2026

China Moutai Kleinhandelswinkel-binneontwerp

deur Scene Aesthetics Design Co., Ltd

Kliënt: Scene Aesthetics Design Co., Ltd

Wenner van die A' Design Award in Brons in die Interieur-kategorie

6,326

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #181493

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor China Moutai Kleinhandelswinkel-binneontwerp

China Moutai is 'n kleinhandelswinkel-binneontwerp van 317 vierkante meter wat geskep is as 'n handelsmerk-ervaringsruimte vir baijiu. Die ontwerp kombineer produkvertoning met interaktiewe installasies. Sorghum en koring word in ritmiese rangskikkings uitgestal om streeksidentiteit uit te druk. 'n Kleurwiel toon hoe die drank se kleurskakering met veroudering verander, en 'n geurmuur verduidelik sousaromas deur middel van grafika en reukmodules. Geperforeerde skerms herinner aan die mikroporieë van erdekruike en dien as skeidingswande. Ligte houtsoorte, metaalbesonderhede, oestergrys en gebroke wit afwerkings vorm die kleurpalet.

Die Erkenning

Oor die A' Design Award in Brons

China Moutai Kleinhandelswinkel-binneontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat China Moutai Kleinhandelswinkel-binneontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. China Moutai Kleinhandelswinkel-binneontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Afmetings & Verpakking: 317 square meters
Etikette: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Produksietegnologie: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Ontwerpuitdaging: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Navorsing: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspirasie: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Projekduur: The first flagship store is expected to open in Singapore in June 2026.
Bedryfsvloei: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Spanlede: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang