The Sands Wine Labels Wynlaboratoriums deur Giovanni Murgia

Die ontwerp The Sands Wine Labels Wynlaboratoriums deur Giovanni Murgia is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2018 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2018

The Sands Wine Labels Wynlaboratoriums

deur Giovanni Murgia

Kliënt: Cantina Li Duni

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

19,745

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #67776

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The Sands Wine Labels Wynlaboratoriums

Om die ontwerp van hierdie etikette te verwesenlik, is navorsing gedoen oor druktegnieke, materiaal en grafiese keuses om die waardes van die onderneming, die geskiedenis en die gebied waarin hierdie wyne gebore word, voor te stel. Die konsep van hierdie etikette begin uit die kenmerk van wyne: die sand. In werklikheid groei die wingerde op die seesand net 'n entjie van die kus af. Hierdie konsep is gemaak met 'n reliëf-tegniek om die ontwerpe op die sand van die Zen-tuine op te neem. Die drie etikette vorm saam 'n ontwerp wat die wynmissie verteenwoordig.

Die Erkenning

Oor die A' Design Award in Yster

The Sands Wine Labels Wynlaboratoriums is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat The Sands Wine Labels Wynlaboratoriums 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. The Sands Wine Labels Wynlaboratoriums word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Afmetings & Verpakking: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etikette: wine, label, packaging, wine label design
Produksietegnologie: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Ontwerpuitdaging: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Navorsing: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspirasie: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Projekduur: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Bedryfsvloei: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patente: No copyrights on this project
Spanlede: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Beeldkrediete: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver