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Cedea - Dolomites' Luxury Mineral Water Glas Gebottelde Mineraalwater deur Nick Pitscheider and Sharon Hassan

Die ontwerp Cedea - Dolomites' Luxury Mineral Water Glas Gebottelde Mineraalwater deur Nick Pitscheider and Sharon Hassan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2019 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.


SilwerVerpakking· 2019

Cedea - Dolomites' Luxury Mineral Water Glas Gebottelde Mineraalwater

deur Nick Pitscheider and Sharon Hassan

Kliënt: Nick Pitscheider

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

49,818

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #78016

Kleure

Die Ontwerp

Oor Cedea - Dolomites' Luxury Mineral Water Glas Gebottelde Mineraalwater

Die Cedea-waterontwerp is geïnspireer deur die Ladin Dolomiete en die legendes oor die natuurlike ligverskynsel Enrosadira. Veroorsaak deur hul unieke mineraal, verlig die Dolomiete in 'n rooierige, brandende tint met sonsopkoms en sonsondergang, wat die natuurskoon 'n magiese atmosfeer verleen. Deur “soos die legendariese towertuin van rose” wil die Cedea-verpakking juis hierdie oomblik vasvang. Die resultaat is 'n glasbottel wat die water tot verrassende effek laat glans en opvlam. Die kleure van die bottel is bedoel om te lyk soos die spesiale gloed van die Dolomiete gebaai in die mineraal se roosrooi en die blou van die lug.

Die Erkenning

Oor die A' Design Award in Silwer

Cedea - Dolomites' Luxury Mineral Water Glas Gebottelde Mineraalwater is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Cedea - Dolomites' Luxury Mineral Water Glas Gebottelde Mineraalwater 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Cedea - Dolomites' Luxury Mineral Water Glas Gebottelde Mineraalwater is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Afmetings & Verpakking
Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Etikette
cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Produksietegnologie
Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Ontwerpuitdaging
The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Navorsing
Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspirasie
Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Projekduur
The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Bedryfsvloei
Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Patente
The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Spanlede
Nick Pitscheider
Sharon Hassan
Beeldkrediete
All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).

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