Care for Mom to Be Sosiale Bewusmakingsveldtog deur Seyon Kim

Die ontwerp Care for Mom to Be Sosiale Bewusmakingsveldtog deur Seyon Kim is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Sosiale Ontwerp-kompetisiekategorie.

BronsSosiaal· 2020

Care for Mom to Be Sosiale Bewusmakingsveldtog

deur Seyon Kim

Kliënt: Seyon Kim

Wenner van die A' Design Award in Brons in die Sosiaal-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #87971

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Care for Mom to Be Sosiale Bewusmakingsveldtog

Sorg vir Aanstaande Moeder is 'n openbare bewusmakingsveldtog oor die behoeftes van swanger vroue wat reis. Die veldtog vra ander pendelaars om 'n sitplek op 'n trein of 'n parkeerplek vir 'n motor aan te bied. Die visuele identiteit spruit uit 'n logo wat die figuur van 'n swanger persoon met die vorm van 'n hart verenig, wat swangerskap en sorg voorstel. 'n Warm pasteltoon van gemengde rooi en oranje word gebruik in plaas van die kleur wat gewoonlik met swangerskap verbind word. Plakkate en gedrukte ondergrondse treinkaartjies dra die logo by stasies en parkeerterreine.

Die Erkenning

Oor die A' Design Award in Brons

Care for Mom to Be Sosiale Bewusmakingsveldtog is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Care for Mom to Be Sosiale Bewusmakingsveldtog 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Care for Mom to Be Sosiale Bewusmakingsveldtog bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Afmetings & Verpakking: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Etikette: care, pregnant, awareness, campaign
Produksietegnologie: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Ontwerpuitdaging: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Navorsing: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspirasie: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Projekduur: 3 weeks in New York City.
Bedryfsvloei: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Spanlede: Seyon Kim
Beeldkrediete: Photographed by Seyon Kim