Ningxiahong Reign Title Drankbottel deur Sunkiss Design Team

Die ontwerp Ningxiahong Reign Title Drankbottel deur Sunkiss Design Team is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Ningxiahong Reign Title Drankbottel

deur Sunkiss Design Team

Kliënt: The Ningxiahong Wolfberry Liquor

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

23,064

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #89801

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Ningxiahong Reign Title Drankbottel

Die kombinasie van "produk + kalligrafie + heersertitel" skep 'n eiesoortige visuele identiteit. 'N Regeringstitel is self 'n gunstige woord wat 'n goeie wens lewer. As dit toegepas word op die produkpakket in die vorm van kalligrafie, het die produk 'n indruk van die klassieke Chinese kultuur en 'n sosiale eienskap, en word die gelukkige seëninge van die produk vir verbruikers gelewer, sodat verbruikers meer kan praat oor wanneer hulle drink .

Die Erkenning

Oor die A' Design Award in Brons

Ningxiahong Reign Title Drankbottel is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Ningxiahong Reign Title Drankbottel 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Ningxiahong Reign Title Drankbottel bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Afmetings & Verpakking: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Etikette: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Produksietegnologie: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Ontwerpuitdaging: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Navorsing: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspirasie: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Projekduur: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Bedryfsvloei: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Spanlede: Design Leader: Zhou Hong; Design Director: Wu Changzhi