Wiseman Beer Bierverpakking deur Wen Liu and Henghong Yang

Die ontwerp Wiseman Beer Bierverpakking deur Wen Liu and Henghong Yang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2020

Wiseman Beer Bierverpakking

deur Wen Liu and Henghong Yang

Kliënt: Shenzhen Oracle Creative Design Co., Ltd

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

33,003

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #91422

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Wiseman Beer Bierverpakking

Wiseman Beer is 'n verpakkingsontwerp vir 'n gebottelde bier wat op jong verbruikers in China gemik is. Die bottel is van glas en plastiek gemaak, die doppie van metaal, en die etiket van papier. 'n Gedurfde rooi en wit ikoon word regstreeks op die bottel toegepas, en 'n groot rooi area druk energie en passie uit. Die verpakking meet 230 millimeter in wydte, 60 millimeter in diepte en 60 millimeter in hoogte. Die doel is om bierverpakking 'n moderne voorkoms te gee wat by die vrye en speelse karakter van jong mense pas.

Die Erkenning

Oor die A' Design Award in Silwer

Wiseman Beer Bierverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Wiseman Beer Bierverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Wiseman Beer Bierverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Afmetings & Verpakking: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Etikette: Wasa, Beer, Wiseman, Art, Red
Produksietegnologie: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Ontwerpuitdaging: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Navorsing: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspirasie: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Projekduur: The project started in October 2018 and finished in May 2019 in Shenzhen.
Bedryfsvloei: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Spanlede: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Beeldkrediete: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019