Winetime Seafood Verpakking deur Olga Takhtarova

Die ontwerp Winetime Seafood Verpakking deur Olga Takhtarova is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Platinum in die Verpakkingsontwerp-kompetisiekategorie.

PlatinumVerpakking· 2020

Winetime Seafood Verpakking

deur Olga Takhtarova

Kliënt: Sot B&d

Wenner van die A' Design Award in Platinum in die Verpakking-kategorie

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Kleure

Die Ontwerp

Oor Winetime Seafood Verpakking

Die verpakkingsontwerp vir die Winetime Seafood-reeks moet die varsheid en betroubaarheid van die produk toon, moet dit gunstig van mededingers verskil, harmonieus en verstaanbaar wees. Die kleure wat gebruik word (blou, wit en oranje) skep 'n kontras, beklemtoon belangrike elemente en weerspieël handelsmerkposisionering. Die enkele unieke konsep wat ontwikkel is, onderskei die reeks van ander vervaardigers. Die strategie van visuele inligting het dit moontlik gemaak om die produkverskeidenheid van die reeks te identifiseer, en die gebruik van illustrasies in plaas van foto's het die verpakking interessanter gemaak.

Die Erkenning

Oor die A' Design Award in Platinum

Winetime Seafood Verpakking is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Winetime Seafood Verpakking toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Winetime Seafood Verpakking is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Afmetings & Verpakking: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Etikette: seafood, fish, frozen food, packaging, branding
Produksietegnologie: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Ontwerpuitdaging: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Navorsing: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspirasie: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Projekduur: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Bedryfsvloei: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Beeldkrediete: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com