Serious Little Squid ምስላዊ ማንነት በ Youjia Gu የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2020
Serious Little Squid ምስላዊ ማንነት
ደንበኛ: MET Creative Brand
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #100470 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Serious Little Squid ምስላዊ ማንነት
ሲሪየስ ሊትል ስኩዊድ ለአንድ ምግብ ቤት ብራንድ የተፈጠረ ምስላዊ ማንነት ነው። ማንነቱ የከተማ ቢሮ ሰራተኞችን የሚወክለውን የስኩዊድ ገጸ ባህሪ በሆነው በኤ ዠንግ ዙሪያ የተገነባ ነው። እንደ ክራባት እና ራስ ማሰሪያ ያሉ ዝርዝሮች ገጸ ባህሪውን በቀላሉ የሚታወቅ ያደርጉታል። የግራፊክ ስልቱ ቀዝቃዛ ቀልድን እና ቀላል የካርቱን ትዕይንቶችን በመጠቀም ጥቁርና ነጭ ጸጥታ ፊልሞችን ይከተላል። ውስጣዊ ቲያትር ተብሎ የተሰየመ የስዕላዊ መግለጫዎች ተከታታይ ስራ በአንድ ትልቅ ከተማ ውስጥ ያለውን የዕለት ተዕለት ሕይወት ያቀርባል። ዓላማው አዎንታዊ የብራንድ ድምጸት መገንባትና ከወጣት ተጠቃሚዎች ጋር የቅርብ ትስስር መፍጠር ነው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Serious Little Squid ምስላዊ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Serious Little Squid ምስላዊ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Serious Little Squid ምስላዊ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
- ልኬቶች እና ማሸጊያ
- The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
- መለያዎች
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
- የማምረቻ ቴክኖሎጂ
- Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
- የዲዛይን ተግዳሮት
- Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
- ምርምር
- Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
- መነሳሻ
- With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
- የፕሮጀክት ጊዜ
- The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
- የሥራ ሂደት
- In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
- የፈጠራ ባለቤትነት
- Copyrights belong to Youjia Gu, 2019.
- የቡድን አባላት
- Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei - የምስል ምስጋና
- Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.
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