Fairy Fox የቆዳ እንክብካቤ በ Antonia Skaraki - A.S. Advertising የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2021
Fairy Fox የቆዳ እንክብካቤ
በ Antonia Skaraki - A.S. Advertising
ደንበኛ: Fairy Fox
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #107898 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Fairy Fox የቆዳ እንክብካቤ
ወደ ተፈጥሮ ስሜት የሚወስድ ጀብዱአዊ ጉዞ እንኳን በደህና መጡ። እነዚህን የቆዳ እንክብካቤ ምርቶች የከበበውን ምስጢራዊነት ይሰማዎት። ዲዛይኑ በእናት ተፈጥሮ እና በልጆቿ መካከል ያለውን ትስስር ያመለክታል፣ ከፍተኛ ጥራት ያላቸው ቁሳቁሶች ደግሞ በንክኪ የሚገኝ ስሜት እና ዘላቂ ተጽእኖ ይሰጣሉ። የውድድር ካርታ ስራና የአዝማሚያዎች ትንተና ከደንበኛው እይታና ስትራቴጂ ጋር የሚጣጣሙ የዕድል ቦታዎችን በማግኘት ወደ ዘመናዊ፣ ቀላልና ሞቅተኛ ማሸጊያ መራ።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Fairy Fox የቆዳ እንክብካቤ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Fairy Fox የቆዳ እንክብካቤ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Fairy Fox የቆዳ እንክብካቤ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- ልኬቶች እና ማሸጊያ
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - መለያዎች
- baby, care, child, cream, fairy, fox, product, health, skincare
- የማምረቻ ቴክኖሎጂ
- Environmentally friendly. Plastic containers with PVC labels.
- የዲዛይን ተግዳሮት
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- ምርምር
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- መነሳሻ
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- የፕሮጀክት ጊዜ
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- የሥራ ሂደት
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- የቡድን አባላት
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - የምስል ምስጋና
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
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