Constellation የላይተር ማሸጊያ በ Sunhwa Lee and Wenyuan Chen የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅማሸጊያ· 2021
Constellation የላይተር ማሸጊያ
ደንበኛ: Zippo (China) Outdoor Products Co., Ltd.
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #119120 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Constellation የላይተር ማሸጊያ
ኮንስቴሌሽን (Constellation) ለሚሰበሰቡ ላይተሮች የተዘጋጀ ውስን እትም የማሸጊያ ዲዛይን ነው። ማሸጊያው በገጹ ላይ ባሉ ትናንሽ ነጥቦች በኩል ብርሃን ያበራል፣ እና መብራቶቹ አንድ በአንድ በመብራት የተለያዩ የዞዲያክ ምልክቶችን ይመሰርታሉ። በውጤቱ መጨረሻ ላይ መብራቶቹ ቀስ በቀስ እየደመቁ እና እየደበዘዙ ይሄዳሉ። የብርሃን ውጤቱ በዩኤስቢ (USB) ገመድ ሊሞላ የሚችል ሲሆን ሙሉ በሙሉ ሲሞላ አስራ ሁለት ሰዓታት ይቆያል። ላይተሮቹ በማግኔቶች አማካኝነት ከውስጠኛው ማሸጊያ ጋር ተጣብቀው ስለሚቆዩ ሳጥኑ እንደ ማሳያም ሊያገለግል ይችላል። ከኋላ በኩል የተደበቀ ባለሶስት ማዕዘን አሞሌ ተዘርግቶ ማሸጊያው ቀጥ ብሎ እንዲቆም ያደርጋል። ወረቀት ጥቅም ላይ የዋለው ዋና ቁሳቁስ ነው።
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
Constellation የላይተር ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Constellation የላይተር ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Constellation የላይተር ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- ልኬቶች እና ማሸጊያ
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - መለያዎች
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- የማምረቻ ቴክኖሎጂ
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- የዲዛይን ተግዳሮት
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- ምርምር
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - መነሳሻ
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - የፕሮጀክት ጊዜ
- The project started in April 2020 and launched in February 2021 in China.
- የሥራ ሂደት
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- የፈጠራ ባለቤትነት
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - የቡድን አባላት
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - የምስል ምስጋና
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
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