Cheetos Redesign የመክሰስ ምግብ ማሸጊያ በ Dennis Furniss የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2021
Cheetos Redesign የመክሰስ ምግብ ማሸጊያ
ደንበኛ: PepsiCo International Mexico
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #122989 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Cheetos Redesign የመክሰስ ምግብ ማሸጊያ
የቺቶስ ዳግም ንድፍ በሜክሲኮ ለሚገኝ የበቆሎ መክሰስ ብራንድ የተፈጠረ የመክሰስ ምግብ ማሸጊያ ንድፍ ነው። አዲስ ብሔራዊ ደንቦች በማሸጊያዎች ላይ የገጸ ባህርያትን መጠቀም ስለከለከሉ፣ ለረጅም ጊዜ የቆየው ማስኮት ተወግዷል። አንድ ትልቅ C የሚል ፊደል እንደ ማዕከላዊ የግራፊክ ንብረት ተዘጋጅቷል። ፊደሉ ታይፖግራፊክ፣ አጫዋችና ልዩ ሲሆን፣ በሙሉ የጣዕም ክልል ውስጥ ይሠራል። ንድፉ ለአካባቢያዊ ገበያዎችም ሊስተካከል ይችላል። እያንዳንዱ ጥቅል 132.5 ሚሜ ስፋትና 250 ሚሜ ቁመት አለው። ምርቱ በፎይል ንጣፍ ላይ ፍሌክሶግራፊክ ህትመትን ይጠቀማል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Cheetos Redesign የመክሰስ ምግብ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Cheetos Redesign የመክሰስ ምግብ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Cheetos Redesign የመክሰስ ምግብ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- In 2020, new regulations were put in place by the Mexican government which meant PepsiCo had to walk away from its most recognizable brand asset. Chester. So, they thanked him for all the hard work and got to work themselves redesigning the brand from the ground up. By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson?
- ልኬቶች እና ማሸጊያ
- width 132.5 mm x height 250 mm
- መለያዎች
- Chester, Cheetos, brand, creative, Chips, PepsiCo, Branding, Packaging
- የማምረቻ ቴክኖሎጂ
- Flexo printing over foil substrate.
- የዲዛይን ተግዳሮት
- By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson? How do you distinguish each flavor with their personality nuances without an actual personality? How do you keep the mischievous fun positioning of brand alive without the mischievous and fun Chester?
- ምርምር
- Cheetos has a 40 year history in Mexico. 30 of those years Chester was Cheetos mascot. He has been one of the most loved and well known characters in all of Mexican culture. Mischievous. Fun. Undoubtedly, Chester was the most iconic asset for the Cheetos brand. But the new regulations ban characters from packaging and marketing.
To test and learn about the designs potential the PepsiCo research team evaluated the design through extensive accelerated Quantitative and Qualitative consumer studies, before they finally arrived at the amazing Pack Design that went to market. - መነሳሻ
- With a heavy heart PepsiCo gave Chester a retirement party. And then got to work on The Big Letter C. A new graphic asset, THE BIG Letter C, is an uplifting symbol that represents the essence of the brand. This C is a typographic element that is designed to be authentic and unique. It is mischievous. It is fun. It works across the flavor portfolio. And it can be localized. Additionally, for consumers, this design had outstanding results.
- የፕሮጀክት ጊዜ
- Mexico, initiated, completed, and launched in 2020
- የሥራ ሂደት
- From a marketing perspective, PepsiCo's brief was to revolutionize the Cheetos equity and packaging while maintaining the brand essence that they have nurtured over more than a decade. Basically, they had to replace something everyone has known and loved for the last 30 years with something new that they will love just as much.
- የቡድን አባላት
- PepsiCo Global Design Team
PepsiCo Marketing (Mexico) - የምስል ምስጋና
- All images are property of PepsiCo International
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