Plant Selected የእጽዋት ምንጭ መጠጥ መያዣ ንድፍ በ Blackandgold Shanghai የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2022
Plant Selected የእጽዋት ምንጭ መጠጥ መያዣ ንድፍ
ደንበኛ: Yili Group
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #126422 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Plant Selected የእጽዋት ምንጭ መጠጥ መያዣ ንድፍ
ፕላንት ሴሌክትድ ከእጽዋት ለተዘጋጀ መጠጥ የተዘጋጀ መያዣ ነው። ጠርሙሱ ከPET የተሠራ ሲሆን በማት ፊልም የተሸፈነ ነው፣ ስፋቱም 60 ሚሜ፣ ጥልቀቱ 60 ሚሜ እና ቁመቱ 177 ሚሜ ይለካል። ንድፉ ከስካንዲኔቪያ ንድፍ አነሳሽነት የተገኘ ሚኒማሊስት ስታይልን የተከተለ ሲሆን ሰፊ ነጭ ቦታን ይጠቀማል። ዋነኛው ጥቅም፣ በ100 ሚሊሊትር 6 ግራም ፕሮቲን መያዙ፣ በግልጽ ተገልጿል። ብዙ የእጽዋት መጠጦች ግብዓቶችን እና የምርት ምስሎችን የሚያሳዩ የተጨናነቁ ግራፊክስን ይጠቀማሉ። የፕላንት ሴሌክትድ የተረጋጋ አቀማመጥ በመደርደሪያ ላይ ጎልቶ እንዲታይ እና መጠጡን እንደ ቬጋን የተመጣጠነ ምግብ አድርጎ ለማቅረብ የታሰበ ነው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Plant Selected የእጽዋት ምንጭ መጠጥ መያዣ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Plant Selected የእጽዋት ምንጭ መጠጥ መያዣ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Plant Selected የእጽዋት ምንጭ መጠጥ መያዣ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
- ልኬቶች እና ማሸጊያ
- Width 60 mm x Depth 60 mm x Height 177 mm
- መለያዎች
- Packaging, Plant-based Beverage, Soy milk, China, Minimalism
- የማምረቻ ቴክኖሎጂ
- PET bottle covered with Matte film
- የዲዛይን ተግዳሮት
- Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
- ምርምር
- To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
- መነሳሻ
- The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
- የፕሮጀክት ጊዜ
- In 2019, the project started in September and finished in January, 2020
- የሥራ ሂደት
- Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
- የቡድን አባላት
- Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN - የምስል ምስጋና
- All photos and video credits to blackandgold Shanghai, 2021.
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
