Plant Selected የመጠጥ ማሸጊያ በ Blackandgold Shanghai የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2022
Plant Selected የመጠጥ ማሸጊያ
ደንበኛ: Yili Group
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #134253 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Plant Selected የመጠጥ ማሸጊያ
ፕላንት ሴሌክትድ (Plant Selected) ከዕፅዋት የተገኙ የመጠጦች ስብስብ ማሸጊያ ንድፍ ነው። መያዣው በማት ፊልም የተሸፈነ የ PET ጠርሙስ ሲሆን፣ ስፋቱ 60 ሚሜ፣ ጥልቀቱ 60 ሚሜ እና ቁመቱ 177 ሚሜ ይለካል። አረንጓዴ ቀለም ለሶያ መጠጥ፣ ሰማያዊ ቀለም ደግሞ ለአጃ መጠጥ ጥቅም ላይ ውሏል። የምርቱ ስም በትልቅ ግራፊቲ-መሰል የእንግሊዝኛ ፊደል ተቀርጾ የተቀመጠ ሲሆን፣ የወርቅ ቀለም ያላቸው የሶያ ፍሬዎችና አጃዎች ከፊደላቱ ጋር ተዋህደው ተካትተዋል። ሙሉ በሙሉ ቀለም የተቀባ ዳራ በመደርደሪያው ላይ ጠንካራ የቀለም ብሎክ ይፈጥራል። የምርቱ ጠቀሜታዎች ለሸማቾች መረጃ ለመስጠት በግርጌ ተቀምጠዋል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Plant Selected የመጠጥ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Plant Selected የመጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Plant Selected የመጠጥ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- ልኬቶች እና ማሸጊያ
- Width 60 mm x Depth 60 mm x Height 177 mm
- መለያዎች
- Packaging, plant-based Beverage, plant milk, China
- የማምረቻ ቴክኖሎጂ
- PET bottle covered with Matte film
- የዲዛይን ተግዳሮት
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- ምርምር
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- መነሳሻ
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- የፕሮጀክት ጊዜ
- The project started in September, 2020 and the product is launched in March, 2021
- የሥራ ሂደት
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- የፈጠራ ባለቤትነት
- All photos and video credits to blackandgold Shanghai, 2022.
- የቡድን አባላት
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
