Figura ብራንዲንግ፣ የማሸጊያ ንድፍ በ Anja Zambelli Colak የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2022
Figura ብራንዲንግ፣ የማሸጊያ ንድፍ
ደንበኛ: Zambelli Brand Design
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #137540 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Figura ብራንዲንግ፣ የማሸጊያ ንድፍ
ፊጉራ ለተለያዩ የሜዲትራኒያን ልዩ ምግቦች፣ የበለስ ኬኮችን፣ ቸኮሌቶችን እና የወይራ ዘይቶችን ጨምሮ የተዘጋጀ የብራንዲንግ እና የማሸጊያ ንድፍ ነው። ማንነቱ የተገነባው በአየር ፊኛ መልክ በተቀረጸ የበለስ አዶ ዙሪያ ሲሆን፣ ይህም ጉዞን እና የብራንዱን መስራች የሜዲትራኒያን ስረ-መሰረት የሚያመለክት ነው። ወርቃማ፣ ወይንጠጅ እና አረንጓዴ ቀለሞች ዋና ዋና ግብዓቶችን ይወክላሉ። የበለስ ቅጠሎች፣ ማዕበሎች እና የዓሳ ሚዛን ንድፎች ሜዲትራኒያንን ያስታውሳሉ። መለያዎችና የወረቀት ማሸጊያዎች በፌድሪጎኒ ወረቀት ላይ በፓንቶን ቀለማት ታትመው፣ በወርቅ ፎይል ተጨምረውበታል። ንድፉ ምርቶቹን ወደ እስያ ገበያ ያስተዋውቃል።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Figura ብራንዲንግ፣ የማሸጊያ ንድፍ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Figura ብራንዲንግ፣ የማሸጊያ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Figura ብራንዲንግ፣ የማሸጊያ ንድፍ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
- ልኬቶች እና ማሸጊያ
- Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm - መለያዎች
- branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
- የማምረቻ ቴክኖሎጂ
- High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
- የዲዛይን ተግዳሮት
- The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
- ምርምር
- After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
- መነሳሻ
- Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
- የፕሮጀክት ጊዜ
- The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
- የሥራ ሂደት
- Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
- የቡድን አባላት
- Anja Zambelli Colak
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
