Avant Modern Cuisine የምርት ማንነት በ Jiawei Wu የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2022
Avant Modern Cuisine የምርት ማንነት
ደንበኛ: Jiawei Wu Design
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #137847 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Avant Modern Cuisine የምርት ማንነት
አቫንት በቻይና የሚገኝ የላቀ ምግብ ቤት ነው። የምርት ማንነቱ ፅንሰ-ሀሳብ የባለቤቶቹን የውጭ አገር ልምድ በመጠቀም ደንበኞች እንደ ጉዞ ያደረጉ ልዩ ትዝታዎችን እንዲያገኙ ያደርጋል። እንደ ፓስፖርት ከተነደፈ ምናሌ ጀምሮ፣ ደንበኞች ከእያንዳንዱ ምግብ በኋላ በእያንዳንዱ ምግብ ጀርባ ባለው ልዩ መነሳሳት እና ከከተሞች ባሉ ትዝታዎች መሰረት የተነደፈ የተበጀ ትኬት ያገኛሉ። ይህ የምግብ ተሞክሮ በኮቪድ ወረርሽኝ ምክንያት ጉዞ ሲቋረጥ በጣም ተወዳጅ ሆነ።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Avant Modern Cuisine የምርት ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Avant Modern Cuisine የምርት ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Avant Modern Cuisine የምርት ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
- ልኬቶች እና ማሸጊያ
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
- መለያዎች
- Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
- የማምረቻ ቴክኖሎጂ
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- የዲዛይን ተግዳሮት
- A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
- ምርምር
- The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
- መነሳሻ
- The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
- የፕሮጀክት ጊዜ
- The project started in July 2020 in China and finished in March 2021.
- የሥራ ሂደት
- Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
- የፈጠራ ባለቤትነት
- Copyright belong to Jiawei Wu,2022
- የቡድን አባላት
- Jiawei Wu
- የምስል ምስጋና
- Jiawei Wu_Designer
Guanzhong Qiu_Photographer
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ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
