Bank of England ፎቶግራፊ በ Matteo Ruisi የተሠራ ሲሆን በ የፎቶግራፊ እና የፎቶ ማስተካከያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።

ነሐስፎቶግራፊ· 2022

Bank of England ፎቶግራፊ

በ Matteo Ruisi

ደንበኛ: Bank of England

በ ፎቶግራፊ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #139565 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Bank of England ፎቶግራፊ

የባንክ ኦፍ እንግላንድ ተግባራት ውስጥ አንዱ የገንዘብ ወረቀቶችን ማተም ነው። የብሪቲሽ ፓውንድ ስተርሊንግ ወረቀቶች ልዩ የሚያደርጋቸው የተለያዩ ባህሪያት አሏቸው። የወረቀቶቹ ፎቶግራፊ እንደ ሰፊ የእይታ መለያ ፕሮጀክት አካል ሆኖ ቀርቧል፣ ሆኖም የገንዘብ ወረቀቶች በጥብቅ ደንቦች መሰረት ብቻ ሊባዙ ይችላሉ። በማክሮ ሌንስ የተነሱት ፎቶዎች የደህንነት ባህሪያትን፣ ምስሎችን እና የንድፍ ውበታቸውን ያሳያሉ። ምስሎቹ በ3 ምድቦች ተከፍለዋል፡ የወረቀቶች ቡድኖች፣ ዝርዝሮች እና አብስትራክት።

እውቅናው

ስለ A' Design Award የነሐስ ሽልማት

Bank of England ፎቶግራፊ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Bank of England ፎቶግራፊ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Bank of England ፎቶግራፊ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
ልኬቶች እና ማሸጊያ: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
መለያዎች: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
የማምረቻ ቴክኖሎጂ: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
የዲዛይን ተግዳሮት: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
ምርምር: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
መነሳሻ: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
የፕሮጀክት ጊዜ: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
የሥራ ሂደት: Images for branded photography can be used on digital and print applications.
የፈጠራ ባለቤትነት: Bank of England
የቡድን አባላት: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
የምስል ምስጋና: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell