Movie Boxed የማስታወቂያ ዘመቻ በ Shaoyang Chen የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።

ነሐስማስታወቂያ· 2023

Movie Boxed የማስታወቂያ ዘመቻ

በ Shaoyang Chen

ደንበኛ: AyDaDa

በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #146280 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Movie Boxed የማስታወቂያ ዘመቻ

ሙቪ ቦክስድ ለቦክስድ ፊልም ቅድመ-እይታ ዝግጅት የተዘጋጀ የማስታወቂያ ዘመቻ ነው። ዘመቻው በእያንዳንዱ አጠቃቀሙ የሳጥን ምሳሌያዊ ትርጉምን ይይዛል። የርዕስ ተከታታይ ክፍል፣ የመጨረሻ ክሬዲቶች፣ ፖስተር፣ ትኬት፣ የፕሬስ ማለፊያ፣ የእጅ አንባር እና የአውቶብስ ማቆሚያ ተንቀሳቃሽ ፖስተር ሁሉም አንድን ሀሳብ ይከተላሉ። ታይፖግራፊው የስርዓተ-ነጥብ ምልክቶችን ጨምሮ በጠንካራ የሳጥን ቅርጾች ተደራጅቷል። የተጨመቀና ወፍራም ታሪካዊ ፊደል ቅርፅ ከፊልሙ የቆየ ዘመን ቀለማት ጋር ይመሳሰላል። የካቴና መልክ ያላቸው የእጅ አንባሮች በእይታ ክፍሉ መግቢያ ላይ ለተመልካቾች ይሰጣሉ።

እውቅናው

ስለ A' Design Award የነሐስ ሽልማት

Movie Boxed የማስታወቂያ ዘመቻ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Movie Boxed የማስታወቂያ ዘመቻ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Movie Boxed የማስታወቂያ ዘመቻ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
ልኬቶች እና ማሸጊያ: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
መለያዎች: Branding, Campaign, Graphic Design
የማምረቻ ቴክኖሎጂ: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
የዲዛይን ተግዳሮት: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
ምርምር: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
መነሳሻ: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
የፕሮጀክት ጊዜ: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
የሥራ ሂደት: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
የፈጠራ ባለቤትነት: Copyrights belong to Alam Virk and Shaoyang Chen
የምስል ምስጋና: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber