Chilled Milk ካርቶን በ Kazuo Fukushima and Haruka Takeuchi የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትማሸጊያ· 2023
Chilled Milk ካርቶን
በ Kazuo Fukushima and Haruka Takeuchi
ደንበኛ: Meiji China Investment Co.,Ltd.
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #150429 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Chilled Milk ካርቶን
ጣፋጭ ትኩስ ወተት በጥሩ አካባቢ ውስጥ በሚያደጉ ላሞች ብቻ ሊቀርብ ይችላል. እና ላሞች የተቀላቀሉ ራሽን ለማግኘት ነጻ ናቸው በሚገባ ሚዛናዊ ንጥረ ይዘዋል. ተመስጦ የዚህ ምርት ከፍተኛ ጥራት ያላቸው ላሞች ነው. ከፍተኛ ጥራት ያለው በወርቅ ቀለም ህትመት ውስጥ ይገለጻል, እና በእጅ የተሳሉ ምሳሌዎች የተፈጥሮን ጣዕም ይገልጻሉ. በተጨማሪም በላም አፍ ውስጥ ያለው ሣር ጥሩ የመራቢያ አካባቢን ይገልፃል. የወርቅ ላም ምልክት የዚህ ምርት ምልክት ነው. እና ለቻይና ገበያ ተስማሚ ነው.
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Chilled Milk ካርቶን የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Chilled Milk ካርቶን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Chilled Milk ካርቶን በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- ልኬቶች እና ማሸጊያ
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - መለያዎች
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- የማምረቻ ቴክኖሎጂ
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - የዲዛይን ተግዳሮት
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- ምርምር
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - መነሳሻ
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- የፕሮጀክት ጊዜ
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- የሥራ ሂደት
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - የፈጠራ ባለቤትነት
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- የቡድን አባላት
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua - የምስል ምስጋና
- Photographer: Zhu Jie
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
