Xiaoshanxiang Pig የምርት ስም ንድፍ በ Beijing Jiaotong University የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2024
Xiaoshanxiang Pig የምርት ስም ንድፍ
ደንበኛ: Beijing Jiaotong University
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #159116 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Xiaoshanxiang Pig የምርት ስም ንድፍ
የመጽሐፍ ጽሑፍ፦ ሺያኦሻንዢያንግ አሳማ በቻይና ውስጥ ለሚገኘው ሺያኦዩዋን መንደር የአሳማ ሥጋ ውጤቶች የተዘጋጀ የምርት ስም ንድፍ ነው። ማንነቱ በቀላል የገጠር ምስሎች እና በአካባቢው የግብርና ዘዴ ላይ የተመሠረተ ሲሆን፣ በዚህ ዘዴ አሳማዎቹ በሳር አልጋዎች ላይ ያርፋሉ። በሥጋ ማሸጊያዎች ላይ የተለመዱትን የምርት ፎቶግራፎች ፋንታ፣ ቀላል ቀለሞችና አዝናኝ ስዕሎች ጥቅም ላይ ውለዋል። ስብስቡ የማሸጊያ ሳጥን፣ ከ260 ግራም ነጭ ካርቶን የተሠራ በስክሪን ህትመትና በብር ማህተም ያጌጠ የወገብ ሽፋን፣ የመንደሩ ካርታ፣ ኩፖኖችና ፖስተሮችን ያካትታል። ዓላማውም የአካባቢውን የግብርና ውጤቶች ዋጋ ከፍ ማድረግና የመንደሩን ታሪክ ማካፈል ነው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Xiaoshanxiang Pig የምርት ስም ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Xiaoshanxiang Pig የምርት ስም ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Xiaoshanxiang Pig የምርት ስም ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
- ልኬቶች እና ማሸጊያ
- Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g - መለያዎች
- Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
- የማምረቻ ቴክኖሎጂ
- The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
- የዲዛይን ተግዳሮት
- The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
- ምርምር
- Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers. - መነሳሻ
- "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
- የፕሮጀክት ጊዜ
- The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
- የሥራ ሂደት
- The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
- የፈጠራ ባለቤትነት
- This work is all original images not copyrighted.
- የቡድን አባላት
- Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou - የምስል ምስጋና
- This work is all original images not copyrighted.
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
