Cats in a Box የመግባቢያ ዲዛይን በ Daniel da Hora

Cats in a Box የመግባቢያ ዲዛይን በ Daniel da Hora የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የብረት ሽልማት አሸናፊ ነው።

ብረትማስታወቂያ· 2024

Cats in a Box የመግባቢያ ዲዛይን

በ Daniel da Hora

ደንበኛ: Adote Um Gatinho

በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #161093 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Cats in a Box የመግባቢያ ዲዛይን

የዲዛይን ቡድኑ ዘመቻ ደፋር ምስሎችን ከደስተኛ ድባብ ጋር በማጣመር የኮቪድ-19 ተረቶችን ለመቃወም እና የድመት ማቀፍ ሂደትን ለማስተዋወቅ ያለመ ነው። በምርምር የሚመራ ሲሆን የተሳሳቱ ግንዛቤዎችን በማጋለጥ ወደ ተፅዕኖ ፈጣሪ መልእክት እና የምርት መስመር ዝርጋታ አመራ። በንቁ የግብይት አቀራረብ እና በተሳካ የበጎ አድራጎት ገበያ በኩል ዘመቻው ገንዘብ ከማሰባሰብ በተጨማሪ የማህበረሰብ እምነቶችን በመቃወም የበለጠ ግንዛቤና ርኅራኄ ያለው ማህበረሰብን አሳደገ።

እውቅናው

ስለ A' Design Award የብረት ሽልማት

Cats in a Box የመግባቢያ ዲዛይን የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Cats in a Box የመግባቢያ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Cats in a Box የመግባቢያ ዲዛይን በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
ልኬቶች እና ማሸጊያ: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
መለያዎች: Cat, Pets, Adoption, Illustration, Color
የማምረቻ ቴክኖሎጂ: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
የዲዛይን ተግዳሮት: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
ምርምር: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
መነሳሻ: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
የፕሮጀክት ጊዜ: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
የቡድን አባላት: Daniel da Hora
የምስል ምስጋና: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.