Giao Hang Tiet Kiem ብራንድ ዲዛይን በ M-N Associates የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርግራፊክ· 2024
Giao Hang Tiet Kiem ብራንድ ዲዛይን
ደንበኛ: M — N Associates
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #161550 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Giao Hang Tiet Kiem ብራንድ ዲዛይን
የጊያኦ ሃንግ ቲየት ኬይም (GHTK) ብራንድ ዲዛይን ለውጥ የቬትናም ትራፊክንና ባህልን በእውነተኝነት ይወክላል። በሞተርሳይክል ጎማዎችና በጎዳና ካርታዎች ተመስጦ የተዳደሰው ሎጎታይፕና የመተማመኛ ፈገግታ አዶ በዲጂታል ውህደት ደስታንና እርግጠኝነትን ያስተላልፋሉ። የእንቅስቃሴ ታይፖግራፊ የቬትናም የከተማ መልክዎች ተለዋዋጭ ኃይልን በማንፀባረቅ በዲጂታል ዘመን ከአካባቢው ታዳሚዎች ጋር ለመስማማት ይጥራል። ይህ ፈጠራዊ አቀራረብ ውርስን ከዘመናዊነት ጋር ሚዛናዊ በማድረግ የቬትናም ደማቅ የከተማ ህይወት ይዘትን ይይዛል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Giao Hang Tiet Kiem ብራንድ ዲዛይን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Giao Hang Tiet Kiem ብራንድ ዲዛይን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Giao Hang Tiet Kiem ብራንድ ዲዛይን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- ልኬቶች እና ማሸጊያ
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - መለያዎች
- branding, logistic, dynamic, vietnam, green, digital
- የማምረቻ ቴክኖሎጂ
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- የዲዛይን ተግዳሮት
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- ምርምር
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- መነሳሻ
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- የፕሮጀክት ጊዜ
- The project was done within 6 months and was launched officially February 2024
- የሥራ ሂደት
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- የፈጠራ ባለቤትነት
- © M — N Associates 2024, Vietnam
- የቡድን አባላት
- Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh - የምስል ምስጋና
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
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