Urbaner የምርት ስም ስትራቴጂ፣ የማሸጊያ ዲዛይን በ Deeeep Creative Lab የተሠራ ሲሆን በ ሜታ፣ ስትራቴጂክ እና አገልግሎት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርአገልግሎት· 2025
Urbaner የምርት ስም ስትራቴጂ፣ የማሸጊያ ዲዛይን
ደንበኛ: Deeeep Creative Lab
በ አገልግሎት ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #165666 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Urbaner የምርት ስም ስትራቴጂ፣ የማሸጊያ ዲዛይን
ኡርባነር ለጃፓን ገበያ የተፈጠረ የጺም እንክብካቤ ምርት የምርት ስምና የአገልግሎት ስትራቴጂ ነው። ስትራቴጂው የምርት እቅድ ማውጣትን፣ ምላሽ ሰጪ ባለአንድ ገጽ ድህረ ገጽን፣ ማሸጊያንና የመስመር ላይ ማህበረሰብን ያካትታል። መከርከሚያው በጃፓን የተሰሩ ሞተርና ከፍተኛ ካርቦን ያለው ብረት ምላጮችን ይጠቀማል፣ የታመቀ ቅርጹም በማንኛውም ጊዜ ጺምን ማስተካከል ያስችላል። ማሸጊያው የተለያዩ የፊደል አጻጻፍ ስልቶችን የምርቱን አጠቃቀም ከሚያብራራ ቀላል የውስጥ ሳጥን ጋር ያጣምራል። ኡርባነር የጺም እንክብካቤን የግል ስልትን የመግለጫ መንገድ አድርጎ ያቀርባል፣ ድህረ ገጹም ጎብኚዎችን ከመጀመሪያ ፍላጎት እስከ ግዢ ድረስ ይመራል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Urbaner የምርት ስም ስትራቴጂ፣ የማሸጊያ ዲዛይን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Urbaner የምርት ስም ስትራቴጂ፣ የማሸጊያ ዲዛይን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Urbaner የምርት ስም ስትራቴጂ፣ የማሸጊያ ዲዛይን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
- ልኬቶች እና ማሸጊያ
- CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
- መለያዎች
- Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
- የማምረቻ ቴክኖሎጂ
- 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection. - የዲዛይን ተግዳሮት
- A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
- ምርምር
- Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms. - መነሳሻ
- Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
- የፕሮጀክት ጊዜ
- This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
- የሥራ ሂደት
- URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable. - የቡድን አባላት
- Deeeep Creative LAB
- የምስል ምስጋና
- Deeeep Creative LAB,URBANER,2024
ስፖንሰር የተደረገ
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ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
