Marlenka ማሸጊያ በ David Kantor የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2025
Marlenka ማሸጊያ
ደንበኛ: Marlenka International s.r.o.
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #170016 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Marlenka ማሸጊያ
የማርለንካ ማሸጊያ እንደገና ዲዛይን በንጹህ እና ልዩ ዲዛይን ላይ ያተኮረ ሲሆን ጠንካራ የመደርደሪያ መገኘትን እና በምርት ክልል ውስጥ ግልጽ ልዩነትን የሚያረጋግጥ ነው። የማሸጊያው ስርዓት የተለያዩ ኬኮችን እና በማር ላይ የተመሰረቱ ጣፋጮችን ለማስተናገድ የተነደፈ ሲሆን ጣዕሞችን፣ አቀራረቦችን እና መጠኖችን ለመለየት መዋቅራዊ አቀራረብን ይጠቀማል። የላቀ የእይታ ውበት የምርቱን ማራኪነት ያጎለብታል፣ ፈጠራ ያላቸው ቁሳቁሶች እና የላቁ የህትመት ቴክኖሎጂዎች ደግሞ ልዩ ጥራትን ያረጋግጣሉ። የተሻሻለው ዲዛይን የተጠቃሚውን ልምድ ከማሳደጉ በተጨማሪ የማርለንካን የምርት ማንነት እና የገበያ አቀማመጥን ያጠናክራል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Marlenka ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Marlenka ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Marlenka ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
- ልኬቶች እና ማሸጊያ
- The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
- መለያዎች
- marlenka, redesign, packaging,
- የማምረቻ ቴክኖሎጂ
- A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
- የዲዛይን ተግዳሮት
- Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
- ምርምር
- The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
- መነሳሻ
- The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
- የፕሮጀክት ጊዜ
- The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
- የሥራ ሂደት
- The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
- የቡድን አባላት
- David Kantor
Radek Vysocký
Vojtěch Halamíček - የምስል ምስጋና
- David Kantor
Petr Vaněk
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
