Kokorozashi Mirror የድርጅት መለያ ምልክት በ Unou Jikenn, Inc. የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2026 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማስታወቂያ· 2026
Kokorozashi Mirror የድርጅት መለያ ምልክት
ደንበኛ: Mitsui & Co., Ltd.
በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #181004 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Kokorozashi Mirror የድርጅት መለያ ምልክት
ኮኮሮዛሺ መስታወት (Kokorozashi Mirror) ለሚትሱይ ኩባንያ (Mitsui & Co., Ltd.) የተፈጠረ የድርጅት መለያ ምልክት ተከላ ነው። ምልክቱ ወደ ኩባንያው ዋና መሥሪያ ቤት በሚያገናኝ የጣቢያ መተላለፊያ ውስጥ ተቀምጧል። የሠራተኞች እና የሥራ ቦታ ትዕይንቶች ፎቶግራፎች አሥር የንግድ ክፍሎችን ይወክላሉ። በምስሎቹ ላይ የተደረቡ በእጅ የተጻፉ መልእክቶች የእያንዳንዱን ክፍል ምኞቶች ይገልጻሉ። በመተላለፊያው መጨረሻ ላይ መስታወት ቆሞ የብራንዱን መፈክር “ሁሉም ነገር በኮኮሮዛሺ ይጀምራል” ይይዛል። ተመልካቾች የራሳቸውን ነጸብራቅ ከመልእክቱ ጋር በአንድነት ያያሉ፣ ይህም ወደ ግላዊ ሐሳብ ማሰላሰል ይጋብዛል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Kokorozashi Mirror የድርጅት መለያ ምልክት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Kokorozashi Mirror የድርጅት መለያ ምልክት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Kokorozashi Mirror የድርጅት መለያ ምልክት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
- ልኬቶች እና ማሸጊያ
- Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm. - መለያዎች
- OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
- የማምረቻ ቴክኖሎጂ
- This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
- የዲዛይን ተግዳሮት
- The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
- ምርምር
- To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
- መነሳሻ
- As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
- የፕሮጀክት ጊዜ
- Published: August 28, 2025 to Present in Tokyo, Japan.
- የሥራ ሂደት
- The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
- የቡድን አባላት
- Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato - የምስል ምስጋና
- Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.
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ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
