Cervinago Rosso የማሸጊያ ንድፍ በ Luigi Mazzei የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2019 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2019
Cervinago Rosso የማሸጊያ ንድፍ
ደንበኛ: Azienda Agricola Cerchiara
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #81713 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Cervinago Rosso የማሸጊያ ንድፍ
እ.ኤ.አ. በ1940ዎቹ መጀመሪያ ላይ “ኖየር” የሚባል የሲኒማቶግራፊያዊ ፍሰት ተካሄደ። ዋናው ገፀ ባህሪ ጥቁር ልብስ ለብሳ ጨለማ ሴት ፣ አታላይ እና የሚያምር ሆነች። ከመለያው ንድፍ ጋር የተወከለው ማንነት በቢሊ ዊልደር ፊልም "Double Indemnity" ተመስጦ ነው። የመለያው ጀርባ እና የሰርቪናጎ የፊደል አጻጻፍ የጠርሙሱን ድብቅ ይዘት እና የጨለማው ሴት ሊፕስቲክን ያስታውሳል። ጂኦግራፊያዊ የምርት ቦታ በሌሎቹ የታይፕ ፊደሎች ውስጥ ይገኛል። በጀርባ መለያው ላይ ያሉ ኢንፎግራፊዎች የጠርሙሱን ዋና ገፅታዎች ያጎላሉ።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Cervinago Rosso የማሸጊያ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Cervinago Rosso የማሸጊያ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Cervinago Rosso የማሸጊያ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
- ልኬቶች እና ማሸጊያ
- Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm) - መለያዎች
- wine, label, packaging, Packaging design, brand identity, Cervinago
- የማምረቻ ቴክኖሎጂ
- An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
- የዲዛይን ተግዳሮት
- The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
- ምርምር
- Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
- መነሳሻ
- The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
- የፕሮጀክት ጊዜ
- The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
- የሥራ ሂደት
- The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
- የቡድን አባላት
- Designer: Luigi Mazzei
- የምስል ምስጋና
- Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
