Yan Natural Juice ጠርሙስ ማሸግ በ Backbone Branding የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የፕላቲኒየም ሽልማት አሸናፊ ነው።
ፕላቲኒየምማሸጊያ· 2020
Yan Natural Juice ጠርሙስ ማሸግ
ደንበኛ: Backbone Branding
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የፕላቲኒየም ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #86906 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Yan Natural Juice ጠርሙስ ማሸግ
የጠርሙሱ ንድፍ በተፈጥሮ እና በባዮሚሚክ መርሆዎች በተለይም በተነከሰው ፖም መልክ ተመስጦ ነበር። ይህ ማለት የምርቱን ኦርጋኒክ ጥራት ለማሳየት ነው። ይህ የሰውነት አካል እርስ በርስ በመደርደሪያዎች ላይ ወይም በመጓጓዣ ጊዜ እርስ በርስ ሲቀመጡ የቦታ ቁጠባን ከፍ ለማድረግ የሚረዱ ተጨማሪ ቅርጾችን ያመጣል. የምርት ስሙ ስም በቅጥ የተሰራ ካሊግራፊ ባለው መለያው ላይ ተጽፏል። ይህ ካሊግራፊ የቀጭን ሣር ቀለም እና ገጽታ ተፈጥሮን እንደ ነቀፋ ያነሳሳል።
እውቅናው
ስለ A' Design Award የፕላቲኒየም ሽልማት
Yan Natural Juice ጠርሙስ ማሸግ የA' Design Award የፕላቲኒየም ሽልማት አሸናፊ ነው፤ ይህም በእውነት ልዩ፣ ውብ እና ግርማ ሞገስ ላላቸው ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የፕላቲኒየም አሸናፊዎች የፈጠራ ድንቅ ሥራዎች፣ የአእምሯዊ ፈጠራ ወሰን ምስክሮች ሲሆኑ የዲዛይነሮቻቸውን ወደር የማይገኝለት ሙያዊነትና ብልህነት ያሳያሉ። እነዚህ ዲዛይኖች የአንድን ዘመን ሥነ ውበት የሚወስኑ፣ ለማኅበረሰብ ደህንነት የሚያበረክቱ እና የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚያስፋፉ እጅግ የታወቁ ሥራዎች እንደሚሆኑ ይጠበቃል። Yan Natural Juice ጠርሙስ ማሸግ ከፍ ያለ የላቀነት ደረጃ ያሳያል፤ በጠቃሚና ዋጋ ባላቸው ባህሪያቱም ዓለምን ያለ ጥርጥር የተሻለ ቦታ ያደርጋል። Yan Natural Juice ጠርሙስ ማሸግ ፍላጎትን የሚቀሰቅስ፣ የሚያነሳሳ፣ የሚያስደስት እና ታላቅ ደስታን የሚፈጥር የA' Design Award የፕላቲኒየም ሽልማት አሸናፊ ሥራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- ልኬቶች እና ማሸጊያ
- Width 70mm x Depth 85mm x Height 265 mm
- መለያዎች
- natural juice, packaging design, biomimicry, organic,
- የማምረቻ ቴክኖሎጂ
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- የዲዛይን ተግዳሮት
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - ምርምር
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- መነሳሻ
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- የፕሮጀክት ጊዜ
- January to May 2017 in Yerevan Armenia
- የሥራ ሂደት
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- የቡድን አባላት
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - የምስል ምስጋና
- All photo credits to Backbone Branding
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
