Happy Ginger Ale ዋና ተግባር፡ የመጠጥ ማሸጊያ በ Wen Liu and Jiayi Sun የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2020
Happy Ginger Ale ዋና ተግባር፡ የመጠጥ ማሸጊያ
ደንበኛ: Shenzhen Oracle Creative Design Co., Ltd
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #88703 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Happy Ginger Ale ዋና ተግባር፡ የመጠጥ ማሸጊያ
ሃፒ ጂንጀር ኤል በአልሙኒየም ጣሳዎች ውስጥ ለሚሸጥ የዝንጅብል መጠጥ የተዘጋጀ የማሸጊያ ንድፍ ነው። እያንዳንዱ ጣሳ 115 ሚሊሜትር ርዝመት፣ 66 ሚሊሜትር ስፋትና 66 ሚሊሜትር ቁመት አለው። ዋናው ምስል ጂንጀር ማን፣ ጂንጀር ሌዲ፣ ጂንጀር ግራንድማ እና ጂንጀር ኪድ የተባሉ አራት ገጸ ባህሪያትን የሚያሳይ በእጅ የተሳለ ስዕል ነው። አራቱ ገጸ ባህሪያት ወንዶችን፣ ሴቶችን፣ አዛውንቶችንና ልጆችን ይወክላሉ። እያንዳንዱ ገጸ ባህሪ ጣሳ ይዞ የረካ አገላለጽ ያሳያል። ቀላሉና ንቁ ዘይቤ ስሜታዊ ግንኙነትን ለመፍጠርና ተጠቃሚዎችን የዝንጅብልን ጣዕም እንዲቀምሱ ለመጋበዝ ያለመ ነው።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Happy Ginger Ale ዋና ተግባር፡ የመጠጥ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Happy Ginger Ale ዋና ተግባር፡ የመጠጥ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Happy Ginger Ale ዋና ተግባር፡ የመጠጥ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
- ልኬቶች እና ማሸጊያ
- The packaging size is 115mm in length, 66mm in width and 66mm in height.
- መለያዎች
- Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
- የማምረቻ ቴክኖሎጂ
- The design material is made of aluminum can.
- የዲዛይን ተግዳሮት
- In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
- ምርምር
- Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
- መነሳሻ
- The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
- የፕሮጀክት ጊዜ
- The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
- የሥራ ሂደት
- The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
- የቡድን አባላት
- Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang - የምስል ምስጋና
- Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018
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