Superlimao ብራንድ መለያ በ Ruis Vargas የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2020
Superlimao ብራንድ መለያ
ደንበኛ: Laika
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #98423 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Superlimao ብራንድ መለያ
ሱፐርሊማዎ ለብራዚላዊ የስነ-ህንፃ ድርጅት የተፈጠረ ብራንድ መለያ ነው። አርማው ከግሮቴስክ የፊደል ቅርፅ ጥበብ የተነሳሳ ሲሆን ከተለያዩ ባለቀለም ምስሎችና ንድፎች ጋር የሚቃረን ሰላማዊ ስሜት ይሰጣል። መለያው የንግድ ካርዶችን፣ ፖስታ መዝጊያ ለጠፍ ማህተሞችን፣ ተቋማዊ ማቅረቢያ እና ፖስተሮችን ያካትታል። ፖስተሮቹ በ75 ግራም ኦፍሴት ወረቀት ላይ ታትመው በግድግዳዎችና በህንፃ ግድግዳ ሽፋኖች ላይ ተለጥፈው የቢሮውን ዋና መስሪያ ቤትና የግንባታ ቦታዎችን ለማመልከት ያገለግላሉ። የእይታ ቋንቋው እንደ መልእክቱና እንደ አውዱ ሁለቱንም ሰላማዊና ገላጭ መሆን ይችላል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Superlimao ብራንድ መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Superlimao ብራንድ መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Superlimao ብራንድ መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
- ልኬቶች እና ማሸጊያ
- Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
- መለያዎች
- Brand, poster, logotype, illustration, visual identity, Laika Design
- የማምረቻ ቴክኖሎጂ
- The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
- የዲዛይን ተግዳሮት
- The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
- ምርምር
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand. - መነሳሻ
- Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
- የፕሮጀክት ጊዜ
- The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
- የሥራ ሂደት
- The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
- የፈጠራ ባለቤትነት
- Laika Design
- የቡድን አባላት
- Ruis Vargas, Creative Director, Agnes Svilenov, Designer
- የምስል ምስጋና
- Laika Design
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
