التصميم FHG Brand الهوية المؤسسية بواسطة PBB Creative Agency هو فائز رفيع المستوى بالجائزة المرموقة جائزة A' Design Award الفضية لعام 2021 في فئة المسابقة تصميم الرسوم والتوضيح والاتصال البصري.

فضةالرسوم· 2021

FHG Brand الهوية المؤسسية

بواسطة PBB Creative Agency

العميل: PBB Creative

فائز بالجائزة جائزة A' Design Award الفضية في فئة الرسوم

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فائز بجائزة موثّقة

تحقّق من حالة الجائزة للتصميم رقم #123067

زيارة الموقع عرض في A' Design Award بيان صحفي شارة الجائزة

الألوان

التصميم

حول FHG Brand الهوية المؤسسية

علامة FHG هي هوية مؤسسية صُممت لشركة مُصنِّعة للزجاج الكهروكروميّ ذي الحالة الصلبة. يتشكّل الشعار من أربع طبقات من الأشكال الزجاجية تتضافر معًا لتكوين حرفَي FH المستمدَّين من الاسم الأصلي للشركة. وتعكس شفافية القطع الزجاجية وأشكالها وطبقاتها خصائص المنتجات، بينما تمنح العلامة المسطّحة العصرية المشاهد إحساسًا ثلاثي الأبعاد. كما نُفِّذت الهوية في صورة تجهيز داخلي بأبعاد تقارب ثلاثة أمتار في كل اتجاه، يعرض الشعار والمنتجات الزجاجية معًا.

التقدير

حول جائزة A' Design Award الفضية

FHG Brand الهوية المؤسسية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون FHG Brand الهوية المؤسسية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وFHG Brand الهوية المؤسسية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

خلف الكواليس

الملف الصحفي

الاعتمادات وأعضاء الفريق والتفاصيل التقنية المقدمة من المصمم.

الخصائص الفريدة: FH Group is the third largest all-base solid-state electrochromic glass manufacturer in the world. PBB designed a corporate identity using a combination of four layers of glass to form an FH. FH comes from the company’s original name Fan Hua, which in Chinese means Glorious City. While being a modern flat logo, it incorporates the initials FH into the design in a creative, simple and clear fashion. The colors were also carefully chosen to visually present company’s vision and culture.
الأبعاد والتغليف: The logo and visual identity were adapted into real-life interior design installation of over 3m x 3m x 3m, presenting the visitors with a 3D representing of the logo. In addition to displaying the logo and brand strength, it is also a display of FH products.
الوسوم: Rebrand, Logo, Innovation, Graphic Design, Visual Identity, Interior Design
تقنية الإنتاج: The corporate identity design was adapted into an interior design artwork, combining PBB's modern graphic design methodologies and FH Group cutting-edge solid-state electrochromic glass production technologies. This unique combinaison of creativity and technology delivers a glass architecture experience that transports visitors into a vibrant and colorful environment. This realization really shows the potential of a dedicated collaboration between client and agency.
تحدي التصميم: PBB wanted to represent FHG' products variety and communicate it into a simple artwork viewers could easily recognize and understand. As glass manufacturing is a traditional industry, the key challenge was to convince client to adopt a bolder design direction. Through several discussions, the client recognized the potential of the project and was brave enough to transcend the industry conservative culture.
البحث: Through qualitative research and interviews with the client's sales people and top industry global clients, PBB discovered that the perception of global towards FHG and the Chinese glass manufacture industry was that it could deliver quality and low price product, but they were not recognized as global innovators. Therefore, the corporate identity used that insight to push a bold, innovative and modern design that would transcend the imagination of global clients and support B2B sales.
الإلهام: The key inspiration of this project comes from glass, the core product line of FH Group. The transparency, shapes and layers of glass pieces that form the logo reflect their product properties and functionality, but also depict the company’s vision to generate new technology and design new products. The logo offers a three dimension experience to the viewers, which hints a message that FH Group is evolving from a traditional industrial manufacturer into an innovative global company.
مدة المشروع: This collaboration lasted from April 2020 to March 2021. PBB received the initial client brief in April 2020 from the client which in located in Nantong, China. The Research and Analysis phase then started and was completed by July 2020. The Logo and Visual Identity were designed from August to October, 2020. The Application and Interior Design phase lasted between November, 2020 and March 2021. The locations production locations were Beijing and Nantong, in China.
سير العمل: The first step of the workflow involve interaction between client and agency to fully understand the client's product line and the company vision. The second step was an industry analysis and creative research to bring technical concepts and creative direction together. The third step was the development of a creative direction, logo design and visual identity. The fourth step was to bring the visual identity to life through a collaboration with interior designers. The final steps was the implementation of the visual identity in the client's production facility and communication materials.
براءات الاختراع: Trademark in registration process
أعضاء الفريق: Agency: PBB Creative
Client: FHG

Team Members:
Julien Ranjard, Creative Direction
Joseph Chieng, Interior and Architecture Design
Katherine Yao, Law and IP Rights
Wei Wang, Art Direction
Liang Chen, Graphic Design
Shizi Han, Graphic Design
Lola Mechineau, Graphic Design
Zhanhong Huang, Graphic Design
Xizi Lisu, Account Management
Karen Gao, Project Management
Fan Tu, Research
حقوق الصور: All images and designs were created by PBB Creative